He told the 2019 Sauvignon Blanc Celebration in Marlborough, New Zealand: “A perfect wine pairing doesn’t exist. We’re doing a lot of damage the way we’re matching wine and categorising it. We need to start a campaign to stop wine and food pairing. “We need to celebrate the diversity of consumers, not make them feel stupid. You can serve Sauvignon… Tim Hanni, a wine industry business consultant and lecturer, and one of the first Americans to ever become a Master of Wine, has said that wine pairing is “pseudo-science”. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings. In the past, it was traditional to serve white wine with fish and red with a steak. However, these wine pairing rules are nonsense, according to one of the world’s leading experts.